To help CISCRP (the organization responsible for information on clinical research participation) introduce clinical trials to under-served communities, and to explain the value of taking part in them.
MT pharmacy - a pop-up retail pharmacy on Broad Street, Newark with nothing on the shelves. Immersive and thought-provoking, MT pharmacy helped shoppers see what a world without clinical trials would look like for them.
550+ people visited the MT pharmacy over the course of 2 days, increasing sign-up for CISCRP-related events by 250%. In fact, MT pharmacy was so successful that there are plans for more to be opened this year.
To recruit and retain children and adolescents with ADHD – a condition that affects entire families, not just the child or adolescent in question.
A simple yet striking outreach campaign that combined bold images and colours with a straight-forward call-to-action. This was supported by a set of tactics that facilitated the informed consent process and guided participants and their families through the study.
To date, there has been 100 per cent uptake of the materials by sites. The study is ongoing.
To recruit 70 patients with moderate-to-severe chronic plaque psoriasis – a patient group keenly sought in today’s competitive psoriasis treatment-development landscape.
A creative concept highlighting the oral nature of the treatment – a key differentiator among competing studies. Tactics focused on referral outreach, demonstrating the novel nature of the treatment to physicians. We also helped sites obtain meaningful informed consent by creating flipcharts that covered the study’s crucial aspects in an engaging, visual way.
The study recruited ahead of schedule.
To recruit people with fibromyalgia – a painful condition that mimics a wide range of other conditions, making screening a particular challenge.
A set of illustrated posters were created to visualize the pain of the condition in a sympathetic yet memorable way. These served to drive potential participants to a website where they could learn more about the study. Participants were then supported at every stage of their journey using a range of tactics that included informed consent aids and visit-by-visit guides.
The study recruited ahead of schedule.
To recruit people with asthma – a condition for which there are a high number of studies all vying for the same patient population
A set of bold posters that illustrated the study’s key differentiator (the novel delivery method being investigated) in order to set the study apart from the competition. These were supported by a set of tactics that supported referring physicians, facilitated the informed consent process and guided participants through the study.
The response has been positive and recruitment is on schedule.
To recruit people with mild-to-moderate asthma – a difficult-to-reach population due to the fact that many patients do not see their condition as a ‘problem’.
A set of highly memorable posters and banner adverts served to remind potential participants of the way in which their condition can interrupt their lives and drive them to a pre-screening website. We also developed an animation to aid consent plus several tactics to support participants during their study journey.
The study recruited on time, while the website generated invaluable metrics that will help inform future study strategies.
To recruit people with Gaucher disease – a rare condition with a small patient pool shrunk even further by the study’s eligibility criteria.
A stunning campaign that illustrated the bone pain and fragility caused by the condition – an approach that cut through the visual clutter of the waiting room wall to make a strong emotional connection with potential participants. As well as traditional tactics, we also targeted online patient communities and developed a strong physician referral programme.
To date, the response has been positive. Recruitment is ongoing.
To recruit 300 children and adolescents with autism – a condition that robs people of their ability to understand the world around them.
A deeply resonant outreach campaign that brought to life idioms (sayings whose meanings go beyond the words used) that people with autism find especially difficult to interpret. The project brought to life three common sayings by combining hand-drawn idioms with intricate sets and puppets. This imagery was then used across a variety of print materials, a pre-roll ad, educational animations and online media.
The campaign gained universal praise from both a leading US-based patient advocacy group and from the study’s investigators. Additionally, faster-than-predicted recruitment allowed the initial phase of the study to begin earlier than expected.
Clinical trials help shape the future of medicine, but at times it’s a struggle to find enough people willing to take part. Synexus works alongside pharmaceutical companies to recruit patients and run clinical trials at dedicated research centres.
To help Synexus find adults and children to add to their database of people with asthma, we created the ‘Lost your breath?’ campaign. Working with the animation production company Th1ng, we blended live action film and stop-motion footage to create a TV commercial that told the story of a little lost breath. Linked posters and a radio campaign supported a coordinated nationwide effect. Phone, SMS and the web were used to drive response.
The entertaining adverts helped raise awareness of the Synexus database to facilitate future asthma studies.
To increase knowledge and awareness of clinical studies among potential clinical trial particiapants, to try and encourage participation.
A simple yet beautiful animation that explains the complexities of clinical trials in a sensitive and easy-to-digest way. The animation is used across a number of clinical trials, and hosted on the client’s YouTube channel
For one specific study in a hard-to-reach population, the animation contributed to the successful recruitment of the study, which was fully enrolled 5 months ahead of schedule. Retention remains high while the study is ongoing.
Every clinical study is an experience. Whatever the condition, protocol, location or population, success depends on each patient embracing a pattern of pivotal moments – from initial awareness, to screening and consent, through first visit to last. By bringing together creativity and insights, our Clinical Trial Experience discipline helps make those moments human, helping to translate the rich potential of every study into a truly valuable experience.
Our services enrich the trial experience for all stakeholders, from start to finish.
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